Monday, 17 February 2014

Hew Zi Heng

Say "No" to 1000 things
- Think simple
- Don't clutter the user experience
- Try not to get complicated

Master the Message
- Your presentation is important
- Understanding the product will allow you to convey the message thru your customers

Why do people like Apple
- Features
- Creativity
-It's one of the 1st few companies which created smartphones

Sell Dreams Not Products
- People care about their ambitions and hopes and not about the company so give them what they want.

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