Why people like apple?
Apple is iconic.
People like to show off to their friends.
Apple is user friendly.
Unique and Sleek designs.
Say no to a 1000 things.
Focuses on main things first, extras later.
Removes useless functions, eventually upgrading them.
Create insanely great experiences.
Puts themselves into people's shoes and try to enhance the experience by either updates or a new version of the phone.
Sell dreams not products.
Gives people what they want, what they use the tools for.
Master the Message
Master on what you have been doing to tray and look for imporoements along the way.