Say no to a 1000 things.
-Removes redundant things
-Focuses on certain priorities first
-Not overly ambitious
Sell dreams not products
-Meet customers needs and desires
-Pleases most peoples expectations and requirements
Create insanely great experiences
-Thinks from their customers point of view and see how things can be improved to make them happier.
Master the message
-Make yourself the best
Why people like apple
-Their design,features fashion
-Their up-to-date softwares and compatibilities
-They are iconic and internationally acclaimed.