create insanely great experiences
-create less crowded stores
-do your best
-be fun and entertaining
why people like apple?
-creative
-user friendly
-iconic
sell dreams,not products
-understand the customer
-put what they want into your products
-make them believe anything is possible through inspiration
say no to a 1000 things
-think simple
-do not clutter user experiences
-choose the best out of many ideas
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