Create Insanely Great Experiences
-Provide a great experience for both the company and customer
-Convenience of the location of the shop
-1-2-1 Training for employees
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Say no to 1000 Things
-Simplicity
-Focus on quality
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Why Do People Like Apple?
-It is cool
-It has advanced technology
-People like keeping up to trends
-User-Friendly
-We can customise it any way we want
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Master The Message
-It begins from nothing(A brand new idea)
-It continues to build up with experiences
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