- Do not think too complex
- Do not clutter user experiences.
- Try to think as many ideas as you can, but choose the best.
Sell Dreams,not products
- Sell easy-to-use products.
Master the message
- Know your products best.
- Then, can communicate more efficiently to the audience
Why do people like Apple
- For the design
- For the software
- For the compatibility
- It dominates the market.
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