Monday, 17 February 2014

Steve Jobs(Cheryl Tan)

       Say 'no' to 1000 things

  • Do not think too complex
  • Do not clutter user experiences.
  • Try to think as many ideas as you can, but choose the best.

       Sell Dreams,not products
  • Sell easy-to-use products.

       Master the message
  • Know your products best.
  • Then, can communicate more efficiently to the audience

       Why do people like Apple
  • For the design
  • For the software
  • For the compatibility
  • It dominates the market.

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