Master the message
-get people excited
-turn products into a art form
-able to give a good presentation
-tell a compelling message
-start from square 1 and be the best you can
-learn more skills
Say no to one thousand things
-don't clutter user experiences
-think simple
-choose the best idea
Create insanely great experiences
-One to one trading between employee and employer gives better experience for employee.
-Having shops which are convenient to go to , gives better experience for customers.
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